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Fruit as Gift | cama café Fruit Jam Gift Sets

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Fruit as Gift
cama café Fruit Jam Gift Sets
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格外有心,格外甜
「將陽光與風土一併封存入罐,啜飲完熟的香甜。」cama café 與果物永續品牌「果嶼」合作,和果農一起讓這些「長得不正」的水果也能夠被好好品嚐,邀您一起啜飲精品咖啡和慢熬果醬交織而出的迷人滋味,品味在地特有的美好。視覺概念來自精品水果禮盒,以緞帶、禮物的形象串聯,將熱情的艷陽與水果酸甜一起封存進禮物中,將這些「歪果」精心打扮,獻上一份保含在地情感的甜蜜禮物。

關於歪果再生計劃:
在台灣,每年有數以萬計水果因外觀被丟棄,這些僅因外觀而淘汰的水果被果農稱為「歪果」或「格外品」。為了珍惜每位果農的心血,果嶼推出了「歪果再生計畫」,讓這些「長得不正的水果」轉換形式被美味享用,將陽光與香甜封存入罐,品味在地特有的美好。

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"At cama café, we encapsulate sunshine and terroir in a jam jar, sipping the ripened sweetness of life." Collaborating with the sustainable fruit brand "Good Island," we're on a mission to rescue those "ugly duckling" fruits that would otherwise go to waste due to their appearance. Together with local fruit farmers, we're inviting you to savor the enchanting blend of premium coffee and slow-cooked fruit preserves, embracing the unique flavors of our region.

Our visual concept draws inspiration from premium fruit gift boxes, weaving images of ribbons and presents. In this imagery, we capture the warmth of the sun and the sweet-tart essence of fruits, preserving them as a heartfelt gift. We meticulously dress up these "ugly fruits" to present a sweet offering infused with local emotions.

About the "Ugly Fruit" Regeneration Project: In Taiwan, tens of thousands of fruits are discarded each year solely based on their appearance. These fruits, rejected for their looks, are known as "ugly fruits" or "out-of-spec" by fruit farmers. To honor the hard work of every farmer and prevent waste, Good Island introduced the "Ugly Fruit Regeneration Project." This initiative transforms visually imperfect fruits into delicious treats, sealing the sunshine and sweetness in jam jars, celebrating the unique goodness of our region.
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Fruit as Gift
cama café Fruit Jam Gift Sets
feat. Good Island 果嶼

Product Concept:Lung-Hao Chiang
Design:Lung-Hao Chiang、Xerxes Oh、Salmon weng
Copy:Lung-Hao Chiang





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Fruit as Gift | cama café Fruit Jam Gift Sets
Published:

Fruit as Gift | cama café Fruit Jam Gift Sets

Published: